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What Are The Benifits And Risk Of Investing In A Tradeshow

When deciding to exhibit your product or services consider the benefits and risks to your business. For each event these will be different; however you can gain a lot from the promotion of your product in person with a different environment



The target of tradeshows is normally the industry and people involved or interested in that industry. A great way to advertise to a target market and create brand awareness can be exhibiting at a tradeshow.


A large and sometimes diverse range of audiences (usually the general public) have open gates to exhibitions. You can get a platform through it for the promotion of your product or service to a broader group that may have little or no knowledge of your products and services. 

You can carry product and market testing at trade shows and exhibitions for the purpose of gaining industry or general opinion about your offering, depending on your type of business.


You can get opportunities to branch out to business to business trading and a customer database can be created from the visitors to your display booth by being involved in a trade show or exhibition.

Tradekey.com is connected with local suppliers and distributors of your products around the world. If you are participating in any exhibition and want to get in contact with local industry buyers and distributors than you can take  tradekey tradeshow meeting services and IKAM (International Key account Manager ) will work for you in that country and will connect you with largest importers and buyers of your products.



You should also have a thorough research before attending a trade show or exhibition, and you can also discuss it with a business advisor. There also involve some risks and you need to be aware of them when you are in the planning stage.


  •  A whole day or probably more of your time is required by the tradeshows
  •  It can be costly to travel in the tradeshow
  •  It can be costly to display at a tradeshow
  • At all the shows there will probably be quite a bit of competition


You can display to the wrong audience if you choose the wrong trade show to exhibit your business's products or services. Your costs of attending the trade show can outweigh any revenue you gain if your promotion is poor.


Decision for Participation In tradeshow/ Exhibition

Attending Tradeshows can be found worthwhile for you if you have:

  • Enough funds covering attendance, display and other associated costs
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