It is not every time that exhibiting at tradeshows is profitable. Tradekey Tradeshows will tell you these negative situations through which your tradeshows success will be prevented. There is highly profitable in any case for trading companies, exhibiting at trade shows, existing. Millions of content can be found by you through which the benefits of attending or exhibiting at trade shows can be told and truth is told by all of them. However, loss may also be made by you in some situations while
Lack of Goal:
First identify your goal then take a step out. You already know that this is the first rule that should be kept in my by you in every phase of your life. And when it comes to exhibiting at a trade show as a trading company, you know that that risk cannot be taken by you to spend all your money for nothing can you? So your goal should be set have assurance of it and then your booth should be secured at the next relevant show!
Lack of Trained Staff:
If there is lack of experience in you and your staff at tradeshows
don’t think you will be home and dry. Exhibiting at a tradeshow need you to be a veteran both in trade and in this business. Far from being a veteran? You and your staff can go to a training program if it’s worthwhile.
Lack of Surety Regarding your Booth:
Your company’s brand should be reflected by your booth (same like your office) and accordingly with your goals of exhibition. No booth will work if you go for any. The design of your booth should be smart and its purpose should be served perfectly.
Lack of Pre Study for Networking:
Networking is one of the most important reasons to exhibit at trade shows (or maybe the most). So your focus should be on this subject accordingly. It should not be just flew from you so your focus should be more on this subject. A deliberate pre study should be done or carry the research about the exhibitors or the attendees of the show before the start of your exhibition process.You must carefully analyze who you want to network with and why you should network with them.
Lack of Budget for the Show:
Let’s accept the fact that it requires a big budget to exhibit at a tradeshow
, even though you should not be disappointed if your company is not that big. However make sure that enough money is spent by you (but be rational) every penny you invest is worthwhile and it will be realized by you later on. Remember that in order to shine you should be reasonable. Don’t burn your money and always stick to a wise plan and your money can be multiplied.
Finally you are there. Your space is rented by you, an attractive booth is designed by you, all your staff is trained and there is wait for your potential customers from you. How can they stop by your booth, have confidence? Apparently it is not enough to have a charming and flashy booth. Customers can be attracted in many different ways by technology or just simply keep them on your side.
Lack of knowledge about how to Manage your Leads:
Some special attention should also be paid to you on lead management as it is another special subject. After a show finishes the actual benefits of that show are understood. If your leads can be managed successfully and turned them into sales. Then your exhibition is as success. If, not then the amount of money can be discussed by us that is wasted.
Participate in More than One Event
It is good to exhibit at a tradeshow but it is even better to participate in more than one event (especially international ones) are better option because you can have meetings in them with different types of customers globally and your sales can be multiplied
You Have Confusion about Which Show to Attend
It is very challenging to find the trade show that will fit your audience perfectly but not that difficult. Again your first step should be to identify your aim and comprehensive research is the next step.